Domain Tools, Domain Monitoring, Whois, Reverse IP A domain name is more than a web address. It is your representation on the internet. It helps build a relationship with your customers. The correct domain tools are key part of managing your online presence. Selecting the right name takes careful thought. Google will give more weight if your website name is what your are selling. Example: If you are selling widgets and your website name is www.widget.com then you will score much higher with Google. Your domain name should be easy to spell and to pronounce. When people talk about your website, they won’t want to have to explain unusual spellings or recite a string of numbers. Keep it simple. Once you have an idea of what name to use, try the Whois domain tool to find out if the name is already registered. If it is, don’t give up. The name may be available for purchase. The Age Check domain tool will tell you when a domain was first registered and how old it is. This is important because many search engines use the age of a domain as part of its ranking. Older domains are considered to be more respectable. Purchasing a domain name that has been around for a while is one way to boost your site’s ranking. Curious about a competitor? The Reverse IP domain tool will tell you what other domains are located at that IP address. If your competitor uses a dedicated server, this will give you valuable details about his business and more.