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Domain Tools
A domain name is more than a web address. It is your website’s brand. It helps build a relationship with your customers. The right domain tools are key part of managing your online presence.
Selecting the right name takes careful thought. Your domain name should be easy to spell and to pronounce. When people talk about your website, they won’t want to have to explain unusual spellings or recite a string of numbers. Keep it simple.
Once you have an idea of what name to use, try the Whois domain tool to find out if the name is already registered. If it is, don’t give up. The name may be available for purchase.
The Age Check domain tool will tell you when a domain was first registered and how old it is. This is important because many search engines use the age of a domain as part of its ranking. Older domains are considered to be more respectable. Purchasing a domain name that has been around for a while is one way to boost your site’s ranking.
Curious about a competitor? The Reverse IP domain tool will tell you what other domains are located at that IP address. If your competitor uses a dedicated server, this will give you valuable details about his business.
Network Tools
When a site is not working the way it is supposed to, a good set of network tools can make life easier. Ping IP is a way to verify that the network is operating correctly. It sends a signal to the server and checks for a response. Ping IP can tell you if the server is working and how quickly it responds to a request for data.
Reverse DNS gives the domain name of any IP address. This is useful when the only information available is the numeric address of a site. Reverse DNS is used for troubleshooting and for tracking spammers.
Traceroute is another popular network tool. It tracks the path data follows and can show possible bottlenecks in a network.
SEO Tools
SEO tools are designed to help you fine tune your website’s performance on search engines. Many elements affect a page’s place in search listings. Balancing these elements is an important part of a webmaster’s job.
Google tools
Google is the most important search engine, receiving millions of queries daily. Google uses over 200 factors to determine where a page ranks in its listings, including keywords, the number and quality of incoming links, and how relevant the content is to a user query.
Here are some SEO tools to help keep your site visible in this market.
Google Page Rank
Find out where your page fits in a Google search. Page rank relates directly to your site’s visibility on the web. This SEO tool helps you see what effects changes have on your page’s performance. It provides a way to evaluate tweaks objectively.
Here are some simple ways to increase your site’s visibility in Google. Use SEO tools to check for keyword use and whether your keywords are visible to Googlebot, the crawler or spider that Google uses to search the Internet. Make sure the sites that link to yours don’t have a reputation as spam sites. Google examines the quality of these links, not just how many there are. Finally, you content should be directly related to your keywords. Relevance is a major factor in Google rankings.
Google Ban Check
Google bans sites for what it considers misleading or deceptive behavior. This can include using keywords that are not related to the site’s content, using redirects to trick Googlebot, or having multiple sites with essentially identical content. Sometimes these things happen without a site owner knowing about it, such as when someone else alters a page. No matter how it happens, being locked out of Google can hurt your business. When a site’s traffic drops, it is important to find out if this is the cause.
Google Ban Check is an SEO tool that tells you if your site has been dropped from this important market. If you determine that your domain has been banned, you can take steps to correct the situation and regain access to your customers.
Here are some tips to help avoid problems with Google:
Do not create multiple sites with identical content.
Make sure your site has unique, original content.
Avoid using deceptive redirects or “doorway” pages.
Don’t use hidden links or text to manipulate page rank.
Keyword Density
This SEO tool calculates the use of keywords on a page. While experts differ on the ideal keyword density, most agree that the optimum is between 1-3%. Some search engines consider a higher density to be a symptom of spam sites.
Proper use of keywords is one of the most important factors in page rankings. Keywords should always relate to your content. Include keywords in titles and meta tags. Never use hidden text to artificially increase the number of keywords on a page.
Use the Keyword Density SEO tool to improve the quality of your site. Quality content along with the right number of keywords will bring the best results.
Spider View
Spider View is a valuable SEO tool for ensuring that your website has the visibility it deserves.
Programs that search the web are called “crawlers” or “spiders”. These bots wander across the Internet searching for whatever they find. Search engines use them to create an index, which is used to deliver search results. Crawler behavior can be controlled by the robots.txt file in the root of the website. This lets webmasters specify where bots are allowed to go. It helps keep private data from showing up in a search, and also helps decrease the resources used by a crawler.
Spiders such as Googlebot only look for text. If your site uses text in graphic form, this information will not be picked up by a search engine. Spiders also will not catch anything generated by Flash or JavaScript. In essence, if your site has information that is generated on a user’s computer, search engine spiders will not know about it. This can put your page at a disadvantage.
The Spider View SEO tool displays a page as a spider will “see” it. This makes it possible to find the hidden spots created by using dynamic content or graphics.
There are steps you can take to make your site more visible to spiders. If you use images as menus or for information, be sure to also use the alt attribute to include a description. This will help the spiders and also make your page more useful to those who do not display text in their browsers. Make sure the page title is descriptive and contains words visitors might use to find your content.
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